| This Week's LND Ezine
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LEAD NET DOG NEWS
Issue # 7 - June 28th, 2001
Total Subscribers 7,500 plus
<http://www.leadnetdog.com>
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This is an OPT-IN newsletter for
business
minded individuals. With an interest
in
Marketing, The Internet, and Total
Wellness.
Along with the sharing of good business
information
Removal Instructions can be found
at the end of
this letter.
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Please feel free to forward this
Newsletter, to
anyone you know who may be interested
in our
information. To subscribe:
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IN THIS ISSUE........
1 - A Note From The Lead Net Dog
2 - CLASSIFIEDS - For
advertising information
http://www.leadnetdog.com/adrates.htm
3 - TECHIE SECTION - Has Your
Ezine
Passed Its Sell-By
Date?
4 - WELLNESS SECTION - Have
You Decided To
Go On A
Diet AGAIN?
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A NOTE FROM THE LEAD NET DOG
SEVEN EASY WAYS TO INCREASE SALES
-- FAST
By Bob Leduc
"What am I doing wrong?" That's a
question
business owners often ask
themselves when
business is slow. Often, the
answer is...
"You're not doing anything
wrong. You just need
to do some things better -- and
you need to
start doing a few things you've
been
neglecting."
Here's a list you can use to evaluate
your own
marketing efforts. It includes what
I've found to
be the 7 most important marketing
principles
contributing to the success
of ANY business.
1. TARGET SPECIFIC NICHE MARKETS
Everyone may be a prospect for your
product or
service. But your marketing efforts
will produce
the best results for the lowest
cost when you
target prospects with the
greatest need for what
you offer. Identify a niche
market. Customize
your promotional material
to appeal to their
greatest need. Then multiply
your results by
defining several other niche
markets and
slanting your promotional materials
to appeal to
the biggest need of prospects in
each market.
2. PROMOTE YOUR OWN USP
USP is short for "Unique Selling
Proposition".
It's the compelling reason
why a prospect will
do business with you instead
of with your
competition. You'll attract
the maximum number
of customers when you offer
a benefit they
cannot get from your competitors.
If you don't
already have a USP, create one by
adding
something to your business you're
not already
offering. Convert it into a benefit
statement and
include that statement in
all your advertising.
3. NEVER ADVERTISE WITHOUT AN OFFER
Always include a powerful offer in
your
advertising. Offer free information
related to
your product or service to
generate inquiries or
website traffic. Then make
the most compelling
discount or bonus offer you
can afford -- to
convert these inquiring prospects
into paying
customers. This automatically leads
to the next
marketing principle...
4. COLLECT CONTACT INFORMATION AND
USE IT TO
FOLLOW UP
Most prospects won't buy the first
time they hear
or see your sales message.
You need a system to
collect contact information
enabling you to
reach them again with periodic
reminders and
offers. Many businesses develop
over 50 percent
of their sales by following up
with prospects
who previously requested information
but didn't
buy -- yet. Advertising is expensive.
Maximize
your return on it by following up
periodically
with the prospects it produced to
convert more
of them into customers.
5. REMOVE THE OBSTACLE OF RISK
Do you know the major reason why
people don't buy
something they want or need?
They don't want to
take the chance of getting
something different
than they expect and maybe
even losing money.
You can eliminate this risk
by guaranteeing
satisfaction. If you sell
products, offer a
liberal money back guarantee. If
you provide a
service, offer to continue working
without
additional charge until the promised
result is
achieved.
6. DIVERSIFY
It's easier and less expensive to
get more
business from satisfied customers
than to find
new customers. Continually
find or develop new
products and services related
to what you sell
-- and offer them to your
customers. Affiliate
programs offer a quick and
low-cost way for
Internet based businesses to add
new products
and services to their inventory.
7. NEVER STOP TESTING
Continually test and evaluate the
effectiveness
of everything you use or do
to promote business.
Here's a highly effective
80/20 guideline you
can use. Invest 80 percent
of your advertising
budget and effort in proven
promotions and 20
percent in testing new variations.
Most
businesses using this system continue
growing --
even in a highly competitive market.
Take a few minutes to evaluate how
well you're
implementing each of these seven
marketing
principles in your business.
A small improvement
in just one of them will boost
your sales
immediately. An improvement
in several will
generate a big increase in your
total sales
volume.
Bob Leduc spent 30 years recruiting
sales
personnel and developing sales
leads. If you
liked this article you'll
love Bob's new book,
"How To Build A High-Profit
Business On A
Low-Impact Budget". It's a
collection of over 30
marketing articles just like
this one. For more
information...Email: BobLeduc@aol.com
<mailto:BobLeduc@aol.com> Subject:
"ProfitBook"
Phone: (702) 658-1707 after 11 AM
Pacific time
(West Coast) Or write: Bob
Leduc, PO Box 33628,
Las Vegas, NV 89133
Gerry E. Schroeder LND Marketing
http://www.leadnetdog.com
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AD SECTION
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For advertising information
http://www.leadnetdog.com/adrates.htm
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TECHIE SECTION........
Has Your Ezine Passed Its Sell-By
Date?
DON'T SELL OUT! So many ezines are
basically just one
big "buy me" ad - content and care
over presentation a
mere afterthought. You probably
know the type I mean.
And, if you've any sense, you'll
stick these "sales
brochures" right where they belong
- in the recycle
bin.
BE A SELL-OUT! If you hope to make
any money out of
your publication, or if you're looking
to increase its
profitability, you'll need to follow
the best B's in
selling:
1) BONDING. Who are your subscribers?
Who is your ezine
aimed at? If your ezine's a teen-zine,
you will need to
know the latest *in* words and expressions.
If your
ezine is for newbies, you'll need
to offer simple and
clear explanations. And, if you're
aiming at the
business market, your ezine should
have a pristine
presentation while the content will
need to be both
professional and to the point. You
have to *know* your
potential customer - before you
try and sell.
2) BASICS. Keep your ezine simple.
Stick to plain text.
Yes, you can create an ezine with
a variety of fonts,
graphics, and formatting options,
but why bother when
roughly 50% of all email users only
have access to
plain text compatible email clients?
And instead of
your nicely centered and bright
red heading is an
unintelligible line of code - hardly
what you'd
planned!
I use TextPad to write my ezine.
It's a great little
piece of shareware software. You
can download it here:
http://www.textpad.com/ . You need
to configure the
word-wrap between 48-55 characters
per line to ensure
that all email clients can read
your text perfectly -
just the way you intended!
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WELLNESS SECTION........
Have You Decided To Go On A
Diet AGAIN?
by Jeannie Crabtree C.Ac.
I know, I know. The pounds crept
back up there
didn't they? Please consider these
points before
deciding to diet again. Perhaps
changing your
STYLE of eating, rather than a periodic
diet is
the answer.
The same style of eating is not right
for
everyone. Neither is the same diet.
Most of the
overweight people that I see wanting
to diet are
having a metabolic problem related
to a blood
sugar imbalance, which can include
hyperinsulinism and insulin resistance.
Let's
discuss the role of carbohydrates
(starches) and
how our body reacts to the consumption
of
carbohydrates.
What does our body do with carbohydrates,
anyway?
Carbohydrate foods convert to sugars
that trigger
insulin production, which our body
needs for
certain processes, and triggers
fat storage. So
does sugar. Bottom line: that is
how the body
works. There is no use trying to
fight it,
instead work with your body.
The first step is to check how much
carbohydrates
and sugar you are taking in every
day. It means
eating smaller portions of the things
we love
that are carbohydrates and cutting
out the things
that are bad for us such as sugar
containing
products and refined foods.
Will protein help?
Protein is the counter balance to
the
carbohydrate problem. Getting 1/2
the grams of
protein to the grams of carbohydrates
is a good
place to start. Eat more protein
containing foods
and less carbohydrates. Protein
also builds
muscle mass which helps to burn
fat. You don't
eat bigger portions, you eat more
protein and
less carbohydrates. Eat a little
more often as
well, so that the blood sugar remains
more stable
without the ups and downs. So that
would mean eat
4 to 6 times a day.
Now go to your cupboard and take
out a few
packaged goods. Take a good look
at the
carbohydrate to protein ratio per
serving. Lets
start off with some cookies: Carbohydrates
17g,
Protein 2g, (This was a Health Food
Store Cookie,
check yours! Carbs are usually much
higher.)
Penne Pasta: Carbohydrates 41g,
Protein 7g.
Oatmeal: Carbohydrates 27g, Protein
6g. Ouch! Not
enough protein in any of these to
counter balance
the carbohydrates.
Do you get the picture yet? Say you
had a small
serving of the Pasta, you would
need a good
source of protein at the same time
to keep the
body balanced so that it does not
turn to making
fat out of this meal.
Other Suggestions
Other good things to do for balance
are - drink 1
quart of water for every 50 lbs.
of weight. Eat
plenty of vegetables, at least half
of what you
eat should be vegetables. They provide
the bulk
that we need to avoid constipation
and are the
primary source of minerals and vitamins
we need
every day. Limit root vegetables
as these are
more starchy, containing more carbohydrates.
Examples: carrots, potatoes, sweet
potatoes, yams
and beets.
Eat some fruit every day. Leave fruit
juice out
of you diet except for the rare
occasion. Eat raw
foods everyday, Eat freshly made,
not
pre-packaged foods. Drop white flour
products,
refined products and sugar from
your daily diet -
make them a rare treat for special
occasions.
What I have stated is not specific
for each
person. However, I believe the over
consumption
of carbohydrates is the leading
cause of obesity
in the United States. It is time
to do something
about this.
A couple of people I have counseled
ignored the
early warnings that their bodies
were giving them
about the over consumption of carbohydrates
and
eventually did become diabetic as
the downward
spiral with insulin problems became
worse. Don't
let this happen to you. Make healthy
choices!
Article written by Jeannie Crabtree,
C.Ac. She
has been in the Natural Health Care
field for 20
years and is certified in many modalities
of
health care. She specializes in
nutrition for
people and pets. Get your free issue
of Healthy
Solutions Newsletter, full of practical
wisdom
for today's problems. You will take
away tips,
research, and nutritional information
that will
help you in your daily life. Subscribe
by going
to her website at <http://www.health-doc.com>
or
mailto:jeannie@health-doc.com
<mailto:webmaster@health-doc.com>
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Thanks for Reading the Newsletter.
Happy Marketing
Until Next Week
Gerry E. Schroeder
webmaster@leadnetdog.com
Phone:705-677-7231 Fax:708-585-7554
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