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LEAD NET DOG NEWS 

Issue # 6 - June 22th, 2001 

Total Subscribers 7,500 plus
<http://www.leadnetdog.com> 

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This is an OPT-IN newsletter for business
minded individuals. With an interest in
Marketing, The Internet, and Total Wellness.
Along with the sharing of good business
information 

Removal Instructions can be found at the end of
this letter. 

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Please feel free to forward this Newsletter, to
anyone you know who may be interested in our
information. To subscribe:
http://www.leadnetdog.com/ezine.htm
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IN THIS ISSUE........ 

1 - A Note From The Lead Net Dog 

2 - AD SECTION  -  For advertising information 
    http://www.leadnetdog.com/adrates.htm 

3 - TECHIE SECTION -  Key Terms 

4 - WELLNESS SECTION -  Soda comsumption 
    and Teenagers -Our Teenagers are in
    Danger Nutritionally! 

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A NOTE FROM THE LEAD NET DOG 

Evaluating the Financial Opportunity
By Don L. Price

We are about to experience an abrupt
and RAPID acceleration into a new economy. The
E-Conomy. Many will say we have already
arrived, but truth be known, we have merely
seen the foundation being laid over the past 3
years as the internet has grown to 350 million
users worldwide. What lies ahead over the next
3 years is mind-boggling to say the least. 

Telecommunications and E-Commerce in particular
will dominate the economic landscape like
nothing else in mankind's history, totally
changing the traditional ways of doing business
and how business is conducted. Get ready to
wave bye-bye to traditional concepts of doing
business and hear this now, EVERY business will
be impacted. 

You can already shop online for auto, home and
life insurance from companies that charge no
commission and will give you competitive quotes
from well over 300 companies. You can trade
stocks and bonds virtually commission free by
doing business online. And, as you probably
know, every product imaginable is available
online at costs substantially less than you pay
through traditional distribution channels.
Soon, you will be able to sign legal documents
online: loan papers, deeds, escrow contracts,
customer agreements of all types, closing
papers on real estate transactions, etc. Think
this will change business, as we know it? 

Why do I bring all this up? Well, now there's a
way for you to participate and profit from this
soon-to-be economic shift. So what is this
option now available to you? It is called FREE
LEADS 4 LIFE and the purpose of this article is
to help you evaluate and understand why this is
one of the most lucrative financial
opportunities you may ever examine. 

Many people do not truly understand how to
evaluate a business opportunity. In other
words, what are the steps necessary to properly
analyze the value and future rewards to be
gained by investing in a business, not just,
FREE LEADS 4 LIFE, but, also any business. In
order to make your task easier, let's take a
look at the steps involved in the FREE LEADS 4
LIFE decision-making process. 

Understanding the Internet 

First and foremost, in order to understand the
FREE LEADS 4 LIFE Business Model, one must
first understand the dynamics of the Internet.
Let me share a few facts with you. There are
currently 350 million Internet users worldwide
and independent forecasters project that in the
next 3 years this will grow to over 1 Billion
users, or 1 in 6 worldwide connected to the
Internet. This is the most powerful trend that
has ever happened in the history of mankind.
Consider this: it took radio 40 years and
television 15 years to achieve the same market
penetration the Internet has achieved in the
last 3 years. This also means that as rapidly
as the Internet has grown, its primary growth
phase still lies ahead. We are just seeing the
Internet emerge from its incubation phase. You
will be amazed what the future brings as the
Internet moves into its momentum stage on a
global scale. It will totally change every
concept we have about doing business and
totally change the way business is conducted
over the next 3 years. 

Consider the following projections from
Forrester Research in their latest report: 

Global E-commerce will be worth a STAGGERING
USD 6.9 trillion by 2004 and almost 89 percent
of all online transactions will be made in only
12 countries. 

Online buyers in North America will account for
just over half the total, or USD3.5 trillion.
This means .50 cents of every dollar spent in
North America will be spent ONLINE. 

Asia Pacific will be the second most profitable
market with a value of USD1.6 trillion. 

Japan will continue to dominate the regional
E-commerce market in Asia, with USD880 billion
in sales in 2004. 

Australia, Korea and Taiwan will also be strong
players, with 16 percent of total sales in each
country conducted over the Internet. 

E-commerce sales in Europe will increase by 140
percent annually until 2004, when revenues will
amount to USD1.5 trillion, or 10 percent of the
total European economy. 

The Internet will happen only ONCE in your
lifetime, you will never see another phenomenon
such as this the REST of your life. Let that
sink in! 

So how does one participate, how does one take
financial advantage of this most explosive
growth market in history in order to personally
profit? Until FREE LEADS 4 LIFE there were
basically two ways to participate financially
in the Internet. 

1.  Invest sizable chunks of personal capital
in the stock market and hope you choose the
right dot.com company. If you have followed the
technology sector at all, you are aware of the
high risks associated with this. Any investor
will tell you this is the most volatile of ALL
market sectors. 

2.  Build your own website to market your
unique products or services. Again, this is
done at a high expense and these expenses can
be broken down into two sectors, the initial
cost of developing a website, and the
extraordinary costs associated with marketing
and attracting visitors. IBM's recently
released study indicates an average promotional
cost of 30 MILLION dollars to build a
consistent traffic flow of visitors to achieve
Internet success. With over 4,000 new websites
coming online every day, how will people find
you? While you can certainly save some money
doing much of this promotion yourself, how much
time do you really have? 

3.  I have spoken with many online business
owners and while some are having success, most
are not, and even the ones having success have
spent several years and much time achieving it.
In fact, most tell me if they had had any
previous idea of how difficult and time
consuming it would have been prior to starting;
they would not have done it in the first place! 

Let me make this known to you right now, it is
a fact that 90% of commercial websites are
LOSING money. This is because what I refer to
as the "Madison Avenue Model" is an abject
failure. When, was the last time you clicked on
a banner advertisement for instance? It is a
plain and simple fact that companies like
Amazon.com cannot keep spending $100 to sell
$40 worth of books...they will eventually run
out of money! 

The most perfect business concept, and the only
concept that has proven to be uniquely
successful on the Internet is that of a
Membership-Driven Online Community and offline!
If you can create community online and offline,
you will be successful. Take a look at America
Online for instance; this is the key to their
success. They have packaged a community that is
available to anyone using them for Internet
connectivity, complete with content, chat,
hobby areas, advice on a wide variety of
subject matter, etc., and they have experienced
dramatic success. It is the goal of EVERY
website to build this same community spirit
that exists at America Online. 

Why? It's simple! Every human being has the
need to feel they belong. Much of what we do in
our daily existence revolves around this basic
human need. We need community and social
acceptance. Every club, every organization,
every fraternal society, every church, every
business association, every charitable group
etc., plays upon this basic human need; the
strong urge to belong to a group of like-minded
individuals and feel the comfort of acceptance
and enjoy the benefits, be they social,
political or economic, being part of a large
group can demand in the marketplace. 

This same basic human need, this sense of
community, is exactly what drives FREE LEAD 4
LIFE 

Evaluating the Business Model 

When looking at investing in any company, it is
necessary to understand some marketing
fundamentals and ask yourself some very
important questions. Questions, which can lead
and guide you to the proper decision in
ascertaining the potential value of your
investment. Let's consider some of the
questions important to the evaluation of FREE
LEADS 4 LIFE. 

Is the company following a major trend, and
perhaps even more importantly, has the company
TIMED the trend properly? 

In the case of FREE LEADS 4 LIFE, the answer is
a resounding YES to both questions! 

We have already shown you the Internet is the
biggest trend that will happen in your
lifetime, and the timing could not be more
perfect. It is a fact that even though one may
properly identify a trend, timing may an even
more important consideration. A company can be
too early in a market as well as being too late
and missing the trend altogether. How so?
Consider this. If FREE LEADS 4 LIFE had
launched this company 3 years ago, they would
have been much too early and virtually died on
the vine. Why? Simply because the public was
NOT ready for E-Commerce. There were too many
issues to be resolved. Bandwidth issues,
security issues, the comfort level issue etc.
It takes the public a certain length of time to
adjust and become comfortable with new
technological advances. Now it is a certainty
that E-Commerce is not only here to stay, but
is a market that will grow exponentially over
the next several years. 

The public has recognized that there are simply
too many benefits to be enjoyed by purchasing
online: no sales tax, cheaper costs of goods
and services as middle men are cut out of the
equation, the convenience of shopping from the
privacy of one's own home and having your
product delivered to your doorstep. In this
busy world, you can now shop at all hours of
the day or night without having to fight the
crowds in the local mall, and more and more
people each day are flocking to the internet
for this convenience and more importantly, to
SAVE money! 

Another important consideration along these
same lines is this: FREE LEADS 4 LIFE is
following a trend and marketing a powerful
concept, not marketing a singular product line.
Why is this important? In a word, company cost
for promotion. A company that markets a new
product, be it software, hardware,
pharmaceutical, a new service or anything else
you can think of, endures a TREMENDOUS burden
in promotional and advertising costs to
convince the public of the benefits of their
new product or service. You truly need to grasp
this line of thought – FREE LEADS 4 LIFE is
benefiting SUBSTANTIALLY from virtually
BILLIONS of dollars in free promotional costs.
How? Pick up any newspaper, periodical,
business journal, watch any television
commercial or virtually any newscast, and you
will discover and see that the internet is
becoming a household word, and E-Commerce in
particular! 

The cost of educating and CONDITIONING the
public to utilize and benefit from the Internet
is being done FREE OF CHARGE by forces already
in effect! All FREE LEADS 4 LIFE is doing is
utilizing the power of a people-to-people
network to re-direct the public to something
they will be doing anyway.... shopping on-line! 

Is FREE LEADS 4 LIFE AND MELALEUCA financially
stable and legitimate? 

Again, YES to both! 

Analyzing your Income 

I am not going to get into the specifics of how
the income streams work with FREE LEADS 4 LIFE,
but am merely going to give you a general
business tactic to identify and recognize the
three important attributes of income, then we
will decide if FREE LEAD 4 LIFE meets these
most important criteria for income dynamics. 

There's an age-old business idiom called the
three-legged footstool, which we will use for
our example. This idiom basically states that
maximum income benefits can be analyzed by
comparing the income streams to a three-legged
footstool. We all know a footstool with one leg
or even two is unbalanced and not the most
desired. So let's take a look at the income
generation of FREE LEADS 4 LIFE using this
approach. 

The three legs that support our little stool,
the three fundamental ways in which you can
receive compensation for your business efforts
are: 

1.  Generate current income 

2.  Build equity 

3.  Increase income and build continuing cash
flow with leverage & scalability. The truly
good news is that it's possible to receive all
three types of compensation if you apply your
efforts properly. 

To illustrate, I'll give you an example of an
endeavor that, on the surface looks pretty
good, but is seriously flawed. 

I spent the last 12 years of my business life
working as a Professional Speaker and
Consultant. A respectable career with high
income.  I have authored “Secrets of Personal
Marketing Power, co-authored “The Business of
Gift Basket – How to Make a Profit Working From
Home” plus I have written and recorded more
than a dozen educational and motivational
manuals and audio cassette programs. Sounds
like a great career, Right? -- Wrong. Let's
take a moment and grade that my career in terms
of how well I succeeded in fulfilling the
potential of the three legs of the stool: 

1.  Generate high income: 

The career performs excellently here and we
have to give it the maximum score of 5. 

Score: 5 

2.  Build equity: 

There was some equity built in the form of
reputation and client relationships, but it’s
not the type of equity that could necessarily
be readily sold. 

Score: 2 

3.  Establish leverage and scalability: 

First of all, what do I mean by that? By
leverage I mean the ability to do something
once and get paid for it many times. The
software model of Microsoft is a good example
that has worked well for Bill Gates and gang.
By scalability I mean the ability to produce
more and more widgets without a concomitant
increase in costs. Henry Ford was the first to
apply this model with his assembly line at
Ford. And, as with Bill Gates, Henry did OK. 

The speaking and consulting business has some
leverage, as it was possible to come up with
new marketing ideas and products that applied
to many of my clients. So I’m able to do the
work once and receive commissions from many of
my clients. And many ideas had infinite
potential scalability -- the more clients I
have who are suitable for that recommendation,
the more commissions I make, up to a point. But
there is a lot of effort involved in building a
relationship with a client, so there are
practical limits. More so, than say, Bill Gates
and Henry Ford faced. 

Score: 2 

Total Score: 9 

On a potential score of 15 (5 for each of 3
legs), my position as a Professional Speaker
and Consultant produces a total of nine points,
only 60% of the potential. Not too bad, but it
should be possible to do a lot better.  RIGHT? 

In comparison, let's take a look at the
potential of FREE LEADS 4 LIFE! 

1.  Generate high income 

No doubt about it! FREE LEADS 4 LIFE scores
exceptionally high here, if it were possible to
give it more than the allowable 5 points I
would. People are generating not only high
incomes but generating them EXTREMELY fast. It
took me over two years in the speaking and
consulting business to achieve a $10,000 per
month income, yet people in FREE LEADS 4 LIFE
have the potential to do this in much less
time! That is the powerful concept created with
Melaleuca’s 5x7 forced matrix! 

Score: 5 

2.  Build equity: 

Here is where FREE LEADS 4 LIFE/MELALEUCA gets
very interesting. 

Now then, follow this logic carefully. Let's
say that over the next two years you build your
FREE LEADS 4 LIFE /MELALEUCA business into a
successful company and are earning $100,000 per
year (many people will achieve this or more,
depending on the effort they put forth). Do you
think this would look good on your financial
statement? Would that gain you some financial
leverage in life? I don't know about you, but I
have to score this again as highly as possible! 

Score: 5 

3.  Establish leverage and scalability: 

As powerful as the first two legs of our stool
are, this is perhaps the most powerful, for
this leg provides the residual income we are
all seeking. By collecting a small piece of the
pie from all YOUR CUSTOMER in your organization
you are building a huge potential monthly
residual income. You bet, for all you need to
do over the next two years is present and help
us -- help you -- give away FREE LEADS 4 LIFE
Internet Training Software and free leads -- to
as many people as possible, how large you
decide to grow your business is entirely up to
you and in your hands. You can make of this
what you will. The choice is yours, what do you
want to achieve? 

Score: 5 

Total Score: 15 

Some of you may disagree, but regardless of how
I dice it, cut it, slice it, or puree it, this
is what I come up with. I have never, and I
mean NEVER, seen an opportunity with the
potential this one has. 

The bottom line, what's my risk? 

This is typically what it gets down to. This is
going to cost me some money, what's my risk?
Will I see my money again? How soon? What do I
have to do? 

Well, here is the bottom line. Anytime anyone
is investing around $29 or $39 for a
membership, it's not a big risk — is it? And
then, simply be a customer of Melaleuca product
(which will save you money). There just is NO
RISK. 

Any good investment counselor will tell you any
investment must be given a year to perform. As
far as the return of your initial investment,
that depends upon you. You can have it next
week. 

In Summary: 

I think everything has been covered. Let's do a
quick summation. FREE LEADS 4 LIFE is riding a
wave, an E-Commerce trend which will happen
whether they are doing business or not, and
whether you participate or not. That is firmly
fixed. They are well funded and backed and
offer quite simply the most powerful
compensation plan that I have ever seen. You
will save SUBSTANTIAL dollars just taking
advantage of the services and products offered
through Melaleuca. 

The key to having all this work is the fact
FREE LEADS 4 LIFE is MEMBER-DRIVEN! With a
solid team of professional who are willing to
put their time on the line to see that you are
successful. You key to SUCCESS is in the team. 

Are any of you members of Costco or Sam's club
for instance? If not, I'm sure you've heard of
them. Why do people join these organizations?
In a word, because the buying power of the
member group allows them to derive goods and
services at a LOWER COST! 

However, let me ask you some additional
questions about these EXTREMELY successful
business models. 

Do you still have to drive to the store, fight
the crowds, spend money on gasoline, spend
valuable time, stand in line to check out, etc? 

Do these member clubs write you a rebate check
after you purchase your goods? 

Do these member clubs pay you for bringing new
members to them? 

Do these member clubs pay you a percentage of
every new member's purchases you introduce to
them? 

Are you beginning to get the big picture? 

Are you beginning to see the value offered by
FREE LEADS 4 LIFE/MELALEUCA? And we haven't
even discussed another primary benefit. By
belonging to FREE LEADS 4 LIFE/MELALEUCA, you
are starting a home-based business and can
enjoy the benefits of THOUSANDS of dollars in
tax savings via deductible expenses. 

When you add up all the benefits, there is only
one logical decision you can make. Become a
Member today and get involved in the most
exciting business opportunity you will ever
see! 

To Your Financial Success, 

Don L. Price 

Don L. Price International Speaker, Author,
Marketing & Positive Change Strategist 

Don L. Price & Associates/Price Publishing
Group Seminars, Keynotes, Retreats, Consulting,
Business Development Marketing Communications,
Personal Marketing, Sales, Positive Change
Strategies 

www.donpricepersmarketing.com 

donprice@donpricepersmarketing.com 

Invite Don to speak at your next association,
convention or company meeting. Your people will
experience an action packed fun program and
leave with "Increased Self-confidence and
Problem Solving Skills" that will enrich their
business and personal life. 

Thanks Don... 

Gerry E. Schroeder LND Marketing
http://www.leadnetdog.com 

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AD SECTION 

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TECHIE SECTION........ 

Whether you're operating your own online
business. Wanting to start one. Running
affiliate programs, or wanting to advertise in
e-zines - or sell advertising in your own
e-zine or on your web site. It's important to
know and understand the relevant terms used in
e-business today.

==> Hits:

You see this term everywhere, and often, it is
misunderstood and misused. Each hit to a web
site doesn't necessarily represent one visitor.
Generally, hits refer to not only the web page
itself, but all files requested, including all
graphics.  Therefore, if a page has 25
graphics, each visitor to that page represents
26 hits - one hit for the page and 25 for the
graphics.  As you can see, hits can be very
misleading when representing web site traffic. 

==> Page View - Also known as Impressions:

As the term indicates, this refers to the
number of times each page on your site is
viewed by a visitor.  If your site has 20
pages, and a visitor goes to all pages, that
visitor generated 20 page views.  Keep in mind,
every time that same visitor returns to your
site, they will again generate more page views,
regardless of the time between visits.  Please
note that some affiliate programs use the term
page views or impressions synonymously with
unique visitors.

==> Unique Visitors: 

This, by far, is the best and most reliable
measure of traffic. A unique visitor is one
visitor to a web site, regardless of how many
pages he or she visits or how many pages or
files/graphics the site contains.  Unique
visitors are counted only once for a specific
period of time - depending upon how the site
statistics are configured.  Generally, a
visitor is only counted once in a thirty day
period, no matter how many times they may have
returned during that time.  Keep in mind, this
time period varies wildly in the industry, so
when talking about unique visitors, make sure
you know how long it takes for a visitor to be
counted again. 
 

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==> CTR - Click Through Ratio:

Used primarily in affiliate programs and
advertising, this is the ratio between the
total impressions of a banner or link and the
number of times a site visitor actually clicks
on (or executes), the banner or link.  For
example, if a banner/link had 10,000
impressions in a month, but the advertiser's
banner/link was only actually clicked 2,000
times during that same period, the CTR would be
20%. 

==> CPC - Cost Per Click:

This represents the amount of money
(or other consideration), an advertiser
would pay to the site owner each
time their banner or link was clicked by a site
visitor.

==> CPI - Cost Per Impression: 

This represents the amount of money (or other
consideration), an advertiser would pay to the
site owner each time their banner or link was
viewed by a site visitor.

==> CPM - Cost Per Thousand:

This is the amount an advertiser would
pay a site owner for every thousand units.
I'm using the term UNITS to represent
whatever the site owner and advertiser
agreed to base payments on - per
click, per impression, per subscriber (in
e-zine advertising), etc.  For example, if you
were being paid $.20 cents for each click
through, and in a month your site generated
10,000 click throughs for a specific
advertiser, you would be paid $2,000. 

There are many more terms you should become
familiar with, but these are the most commonly
used terms with regard to web site traffic,
affiliate programs, and web site and/or e-zine
advertising. 

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WELLNESS SECTION........ 

Soda comsumption and Teenagers -Our  Teenagers
are in Danger Nutritionally! 

Teenagers who drink a lot of soda have now been
documented As being more prone to bone
fractures and osteoporosis than those who do
not drink much soda. 

A questionnaire was given to 460 girls in the
9th and 10th grades, Asking them about their
diet and exercise habits, along with any
History of fractures. The study results showed
that girls who drank Soft drinks were more than
THREE TIMES MORE LIKELY to have a bone
fracture. And physically active girls who drank
Cola were nearly FIVE TIMES MORE LIKELY to have
had a bone fracture. 

Studies have linked mineral loss before to Cola
consumption, but Finally some one thought to
check out teenager's consumption and How it
might affect them. 

Between 40% to 60% of peak bone mass is built
during the teenage years. Consumption of soft
drinks affects both boys and girls. The acidic
nature of the phosphoric acid in the drink
causes the body to pull calcium out of the
bones to buffer the acid. 

Many teenagers are very active in sports. Note
how much more likely drinkers of the soft
drinks were likely to have a bone fracture?
Thirty to fifty percent!! Is your teenager in
sports and drinking soft drinks? Colas? 

I offer Nutritional work ups and mineral
assays, using hair analysis. Teenagers I see in
my practice today, more than ever before, are
not eating many fruits and vegetables. These
are needed to provide the minerals to build
strong bones. Add to this the consumption of
soft drinks and these teenagers are setting
themselves up for conditions such as
osteoporosis. 

Osteoporosis is a disease in which the bones
have become more porous and therefore more
fragile and prone to breaking. It is thought to
be a problem for older people, however this
study shows that teenagers may be the newest
group to suffer. 

How does your teenager score in soft drink
consumption? How does  (s)he score in eating
plenty of  green vegetables? Or other food
choices such as yogurt, small amounts of
cheese, Beans, Salmon and other things with
high calcium/mineral content? 

And how much water is (s)he drinking? Your
teenager may not like water after drinking all
the flavored and sugared drinks. However water
consumption is vitally important for health and
electical conductivity of the body.   As a
health practioner, I suggest one quart of water
for every 50 pounds of weight. So if your
teenager weighs one hundred pounds, (s)he would
need to drink two quarts of water a day.  As an
added incentive, tell them it will help clear
up the bad skin problems. 

Educate yourself and your teenager about the
use of soft drinks  and the consequences.
Remember, Prevention is the best measure! Help
them to understand the importance of eating
their fruits and vegetables and drinking
purified water.
___________________________________________________ 

Jeannie Crabtree C.Ac. has worked with both
people and pet's nutrition for the last 20
years. As a Health Practitioner she shares
secrets about what to do about health
challenges today. Solutions, Tips, Research,
Nutrition and products discussed in the
Newsletter Healthy Solutions. To Subscribe
visit http://www.health-doc.com 
 

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Thanks for Reading the Newsletter. 

Happy Marketing 

Until Next Week 

Gerry E. Schroeder webmaster@leadnetdog.com 

Phone:705-677-7231 Fax:708-585-7554 

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