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LEAD NET DOG NEWS 

Issue # 8 - July 2nd, 2001 

Total Subscribers 7,500 plus
<http://www.leadnetdog.com> 

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This is an OPT-IN newsletter for business
minded individuals. With an interest in
Marketing, The Internet, and Total Wellness.
Along with the sharing of good business
information 

Removal Instructions can be found at the end of
this letter. 

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Please feel free to forward this Newsletter, to
anyone you know who may be interested in our
information. To subscribe:
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IN THIS ISSUE........ 

1 - A Note From The Lead Net Dog 

2 - CLASSIFIEDS  -  For advertising information 
    http://www.leadnetdog.com/adrates.htm 

3 - TECHIE SECTION -  Using Affiliate Programs
    to Test Your Advertising Strategy 

4 - WELLNESS SECTION -  Safeguarding Your Food

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A NOTE FROM THE LEAD NET DOG 

Building Relationships

It doesn't matter what you call it...
Direct Sales, Networking, Affiliate
Marketing, Network Marketing etc. We are
all selling something!

When you go to an interview for a
job, are you not selling yourself? Of
course you are! Too many people today
cringe when they here the word SALES.

Well I'm here to change all that!!

Try changing the way you feel about
sales. Try looking at it the way I do.
Being a Chemical Engineer, and always
selling people ideas, concepts, equipment
or products. Has allowed me to step back
and really discover what we are actually
doing.

We are BUILDING RELATIONSHIPS.

Don't we always ask for business cards,
phone numbers, or some form of contact
information to allow ourselves to keep
in touch? We all do it! What I want to
share with you, is how I actually have been
able to not use personal business cards.
This way I control everything and especially
the follow up!!

Try it next time. When someone asks you for
a business card, explain to them you don't
use them. However, you would like theirs. You
will get many different comments back, but
in later issues of this newsletter I will
show you follow up techniques that can expand
your circle of influence (contact base).
 

Gerry E. Schroeder
Mentor and Coach
LND Marketing
http://www.leadnetdog.com 

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CLASSIFIEDS

TIRED OF FLAKY BUSINESSES??? Learn the
internet, to build your online business!!
http://www.freeleads4life.com/LND 

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Learn From The Expert: A respected authority in
the field of marketing and sales!
http://www.donpricepersmarketing.com/ 

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Generate Traffic and Leads
http://www.theleadengine.com/index_network2.html

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Automate Your Online Presence!
http://gerry.oneop.com 

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Quality Leads For Any Business
Also Good Training
http://www.leadersclub.com/20445 

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LEAD GENERATION
http://www.leadnetdog.com/leads.htm 

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Get Webposition Gold
http://www.webposition.com/d2.pl?r=KDL-55E8 

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For advertising information
http://www.leadnetdog.com/adrates.htm 

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TECHIE SECTION........ 

Using Affiliate Programs to Test
Your Advertising Strategy 

Advertising is an investment in your company. Why 
do companies advertise? To improve their image, to 
increase their customer base and to make sales. 
Why do most companies "really" advertise? To 
increase sales! 

Think of how much money your company spends on 
advertising in a year. A three-month contract in 
the local newspaper can cost about $2000 for an 
1/8-page ad. A campaign on your favorite radio 
station can run up to $3000, an ad in your state 
magazine can run up to $7200 and cable TV 
advertising can cost even more. 

Let's take a look at the world of online 
advertising. If you are advertising on a major 
portal, the minimum amount you would invest is 
about $2000. Advertising on smaller targeted 
oriented sites can still cost you anywhere from 
$60-$500 per month, depending on the site's 
traffic. 

Whether online or off, unless you have an 
effective ad campaign in place, your advertising 
dollars are going to waste. Your ads have to be in 
the right place, at the right time, with the right 
sales message. 

The Internet provides you with so many effective 
measuring tools that can't be found in the offline 
advertising world. You can actually tell how many 
people have viewed your ad, clicked on it and if 
they purchased something from you, and you can 
track it all in real time! You can test! And you 
don't need an ad agency or a web "techie" to do 
it! 

Another way to advertise online is through 
Performance Based Marketing, also known as an 
affiliate programs. Performance based marketing is 
taking the industry by storm!. You can actually 
advertise your products and services across 
thousands of web sites while only paying for 
results! You can test which ads increase traffic, 
which ads sell and which ads are a total flop! 

Investing in an affiliate program can drive 
traffic to your site, increase your audience reach 
and increase your online revenue, but probably the 
most overlooked factor of an affiliate program is 
that it allows you to test your ad campaigns 
effectively, saving you time and money. 
 
Affiliate programs provide you with the vehicle 
and a captive audience to do just that. Investing 
in an affiliate program, even if you don't make 
one sale can be the most important investment your 
company will make in its online advertising 
strategy! 
 
Why?  Because affiliate programs allow you to test 
what works and what doesn't! 
 
The key to any online advertising  strategy is to 
"fail quickly", so you can then  test what really 
works. Affiliate programs provide  you with the 
vehicle and a captive audience to do just that, 
and the crime of it all is you can do  it without 
paying any up front advertising fees.  You only 
pay for ads that perform well enough to give you 
a qualified lead or generate a sale. 
 
If you could do this in the offline world, I know 
a lot of newspapers and magazines that would be 
out of business right now! Chances are very good 
that while you are doing all that testing, you are 
going to make some sales as well! 
 
Try Them Out...
http://www.theleadengine.com/index_network2.html
http://gerry.oneop.com

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WELLNESS SECTION........ 

Safeguarding Your Food

Every year, an estimated 7 million Americans
suffer from cases of foodborne illness.
Some cases are violent and even result in
death. Of course this is commonly known as
"food poisoning." The culprit is food that
has dangerously high levels of bacteria due
to improper cooking or handling.

Food safety is usually taken for granted by the
buying public but everyone's attention was
recently directed to food poisoning involving
some meat that was undercooked. It was
determined that the problem never would have
happened if the meat had been cooked properly.
E.Coli 0157.H7 is a potent virus, but it can be
completely destroyed when the meat is fully
cooked.  It is important for consumers to take
an all-around safety approach to purchasing,
storing and preparing both traditional and new
meat and poultry products.

Ultimately, consumers and food handlers bear the
responsibility for keeping food safe once it
leaves the store.  According to the U.S.
Department of Agriculture, about 85 percent of
foodborne illness cases could be avoided each
year if consumers would handle food properly.
The most common foodborne illnesses are caused
by a combination of bacteria, naturally present
in the environment, and food handling mistakes.
Ironically, these are also the easiest types of
foodborne illnesses to prevent. Proper cooking
or processing of raw meat and poultry kills
bacteria that can cause foodborne illness. 

When you're out, grocery shop last, take food
straight home to the refrigerator. And never
leave food in a hot car! Don't buy anything you
won't use before the use-by date. Don't buy
food in poor condition. Make sure refrigerated
food is cold to the touch. Frozen food should
be rock-solid. Canned goods should be free of
dents, cracks or bulging lids which can
indicate a serious food poisoning threat.

The performance and maintenance of your
refrigerator is of the utmost importance. Check
the temperature of your refrigerator with an
appliance thermometer. To keep bacteria in
check, the refrigerator should run at 40
degrees F; the freezer unit at 0 degrees F.
Generally, keep your refrigerator as cold as
possible without freezing your milk or lettuce.

When you prepare food, keep everything clean
and thaw out any frozen food you plan to
prepare in your refrigerator. Take it out of
the freezer in advance and place it in the
refrigerated section of your refrigerator.
Always wash your hands in hot soapy water
before preparing and handling any food as well
as after you use the bathroom, change diapers,
handle pets, etc. Remember, too, that bacteria
can live in your kitchen towels, sponges and
dish cloths. Wash them often and replace the
dish cloths and sponges you use regularly every
few weeks.

Be absolutely sure that you keep all raw meats,
poultry and fish and their juices away from
other food. For instance, wash your hands, your
cutting board and knife in hot soapy water
after cutting up the chicken and before dicing
salad ingredients. You may want to ad a couple
of drops of grapefruit seed extract to the
water. It is known to eradicate many types
of bacteria. It is best to use plastic cutting
boards rather than wooden ones where bacteria
can hide in grooves. Don't take your food out
of the freezer and leave it on the kitchen
counter to thaw. This is extremely dangerous
since the bacteria can grow in the
outer layers of the food before the inside
thaws. It is wise to do your marinating in the
refrigerator too.

If you do get food poisoning, taking about
one third cup of hydrated bentonite in one
cup of water is helpful as it absorbs a
great deal of the toxins and poisons. 

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Article written by Jeannie Crabtree C.Ac. Jeannie
Crabtree has been a Health Practitioner for the
last 20 years and is a Certified Acupuncturist
and Total Body Modification Practitioner. 

Jeannie publishes Healthy Solutions newsletter.
She shares health answers that work, tips,
nutrition suggestions and research. You can
subscribe To Healthy Solutions by visiting
http://www.health-doc.com </> To Contact
Jeannie- <Mailto:webmaster@health-doc.com> 

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Thanks for Reading the Newsletter. 

Happy Marketing 

Until Next Week 

Gerry E. Schroeder
webmaster@leadnetdog.com 

Phone:705-677-7231 Fax:708-585-7554 

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